Advertising/Media Kit | My Real Food Family

April Mims

April@MyRealFoodFamily.com

Summary: My Real Food Family grew out of April’s quest to eliminate processed foods from her family’s diet. As an endurance athlete and busy mom, she saw the need for healthy, real foods that could be prepared quickly and on the table in a matter of minutes. So she developed quick, easy to prepare recipes that families would love to eat and began sharing those in 2012. Since then, her traffic has grown steadily through the blog and social media. Readers are eager to find ways to conveniently feed their families and love using real, unprocessed ingredients.

Benefits of advertising with us:

Increase your company/product exposure to reach an engaged audience looking for healthy alternatives
Your ad will be placed on our homepage and mentioned in posts throughout the month
Page views are growing dramatically with increased engagement, resulting in additional click throughs for your company

Focus: My Real Food Family focuses on healthy, nutritious meals that use all natural ingredients and can be prepared in about 30 minutes or less. We are focused on helping families eat healthier with real food that tastes real good!

Content: We post new recipes twice a week along with one informational post about a nutritionally related topic. From time to time, we publish recipe collections such as our family’s favorite soups, crock pot freezer meals, or delicious no-bake desserts.

Metrics:

Unique Visitors (per month): 10,000+

Page Views (per month: 15,000+

Social Media Footprint

Facebook: Our fan page has 12,000+ followers. We regularly promote recipes, host giveaways, encourage discussion, and share within the community.

Twitter: We currently have over 2,900+ Twitter followers and are actively working to grow that number in the near future.

Instagram: With almost 2,000 followers, we share behind the scenes pictures of food photo shoots, meal prep, and anything else that allows readers a glimpse into a healthier lifestyle.

Pinterest: We have nearly 9,100 Pinterest followers and have found this to be a fantastic source of traffic. Recipes and nutrition information is posted on our boards and well as shared boards that have a much wider reach.

Stumbleupon: We have recently started using Stumbleupon to increase readership and have seen encouraging results. We are actively growing our presence on Stumbleupon.

Review/Giveaway Policy

My Real Food Family is happy to review your product, write an honest review, and share with our readers. Along with product reviews, we would love to promote a giveaway of your product. Response rates to reviews and giveaways have an extremely high view and interaction rate so this is a very effective way to promote your brand or product. Please contact us for pricing for sponsored posts.

Product reviews will only be done when a sample is provided
Product reviews will only be done when a second product is available to give away to readers, unless other compensation is provided
Samples will not be returned
Negative reviews will not be posted at the request of company
At the company’s request, we will provide a draft of the review prior to publishing
Products must be related to a healthy, real food diet, healthy living, or food preparation products. If you have questions, please feel free to email for verification/approval

Brands we’ve worked with:

Carnation Breakfast Essentials

Wish-Bone Salad Dressing

Tyson

Truvia

Stouffers Fit Kitchen

Bigelow Tea

Barilla Pasta

Pepperidge Farm

Mars Candy

Kraft

Marie Callendar’s

goodness knows snack squares

Pace

Uncle Ben’s

Purina

Glucerna

Tom’s of Maine

Snapple

Kikkoman

Pfizer

EAS Sports Nutrition

Quaker

Johnson & Johnson

Nestle

American Heart Association

Bel-Vita

Ester-C

My Brother’s Salsa

Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally identifiable information’ (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your email address or other details to help you with your experience.

When do we collect information?

We collect information from you when you subscribe to a newsletter or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To send periodic emails regarding your order or other products and services.

How do we protect visitor information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We do not use an SSL certificate

• We only provide articles and information, and we never ask for personal or private information

Do we use ‘cookies’?

We do not use cookies for tracking purposes

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.

If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.

However, you can still place orders .

Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA we agree to the following:

Users can visit our site anonymously

Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.

Our Privacy Policy link includes the word ‘Privacy’, and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes:

• On our Privacy Policy Page

Users are able to change their personal information:

• By emailing us

How does our site handle do not track signals?

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking?

It’s also important to note that we do not allow third party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under 13.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify the users via email

• Within 1 business day

We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

• Send information, respond to inquiries, and/or other requests or questions.

• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred

To be accordance with CANSPAM we agree to the following:

• NOT use false, or misleading subjects or email addresses

• Identify the message as an advertisement in some reasonable way

• Include the physical address of our business or site headquarters

• Monitor third party email marketing services for compliance, if one is used.

• Honor opt-out/unsubscribe requests quickly

• Allow users to unsubscribe by using the link at the bottom of each email

If at any time you would like to unsubscribe from receiving future emails, you can

• Follow the instructions at the bottom of each email.